Changing Minds
Akoya Boca West, a luxury high-rise condominium with 113 residences ranging from $1.3 to more than $4 million located within the grounds of the #1 private residential country club in the world, wanted to boost sales upon construction completion. Cox Ideabar developed a refreshed integrated media campaign focused on the luxurious lifestyle and five-star service that Akoya affords by repositioning Akoya Boca West to local prospective buyers.
Moving Markets
Within seven months, Cox Ideabar was able to drive qualified leads resulting in an increase in condos sold from 50 to 70%. Cox Ideabar search and social campaign click rates performed 20% above real estate benchmarks, creating excitement and improved engagement for the property.
